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San Francisco Office of Small Business
San Francisco, CA
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lcp was hired to create a new identity for this City fo San Francisco agency. There were a number of challenges with this project: to develop an identity that conveys a sensibility that is both official as well as modern, to establish a mark that demonstrates enough gravitas to be used as an official seal as well, and to create a logo that feels not just new but familiar. Our solution took these multiple challenges in stride and we successfully created a textured solution that presented a singular, simple icon on top of a textured cityscape background.