lcp worked with the Port of San Francisco to develop a new brand message and identity for the Port, that better represents the future of the San Francisco waterfront. Beginning with an interactive brand auditing process, lcp explored what the Port stands for in terms of history, maritime activity and a sense of place that uniquely defines San Francisco. This message is the new foundation for a revised logo that invites tourists and SF residents alike to "embark" on adventure along the waterfront. Preliminary logo exploration to date has focused on highlighting icons or architectural features along the waterfront.
