raising awareness one intersection at a time

lcp, in conjunction with urban planning firm, MIG and Barbary Coast Consulting, completed a city-wide outreach and culture-change campaign for the San Francisco Municipal Transportation Agency focused on pedestrian safety in San Francisco. The messaging and visuals were designed to raise driver and pedestrian awareness about the dangers of crosswalks, and to bring awareness to what is actually happening at these sensitive locations. Visual themes included “Heartbreak,” highlighting those missing from our lives who were killed at specific intersections, and “Kill With Kindness, Not With Collisions,” focusing on driver patience at crosswalks.