crafting a sophisticated user journey

lcp, with partners Civic Edge Consulting and FivePaths, was asked to re-envision Transbay Joint Powers Authority's online presence. The goal was to consolidate two legacy websites, one internally focused on the organization, and the other dedicated to the informational needs of the general public. The new site design is a testament to efficient information architecture, and the thematic design of the pages reflects the undulating face of the Transit Center complex and the pattern of architectural screen wraps that enclose much of the building. The overall user experience is contemporary, clean, colorful, and informative.