trust-building through identity design

lcp was hired to rebrand the architecture firm formerly known as Tom Elliot Fisch. An initial brand audit investigated the company's values and aspirations, it's connection to the greater community, and the challenges and efforts at clarifying a new vision for itself and its relationship to stakeholders. Three core sensibilities evolved through this process: Design, Service and Community, resulting in a new abbreviated name, and a modernist logo that evokes a clean, uncluttered sense of elegance and form.