encouraging action and educating the community

Spare the Air, a program of the Bay Area Air Quality Management District, provides the public with resources about reducing pollution, and issues Spare the Air Alerts and Air Quality Advisories when air quality is unhealthy. In some cases, the alerts require adherence to the ‘no wood burning rule,’ meaning the Air District’s role transitions from educator to regulation enforcer. lowercase productions, in partnership with Cylogy and Civic Edge Consulting, took on the challenge of balancing these two roles within a carefully designed new agency website featuring forecasts, alert status information, and opportunities for public engagement.