Shop Small National Campaign

lcp worked with American Express and local partner, Women Impacting Public Policy, to support the national Shop Small and Small Business Saturday campaigns to promote shopping at small and local businesses throughout the year. In addition to on-call design support for the national campaign, lcp provided customized, co-branded campaigns for metro markets around the country including New York, Chicago, Seattle, San Francisco, LA, San Diego, Miami, the State of Nevada, and the territory of Puerto Rico. In order to drive interest and excitement towards "loving your local," each campaign strove to build upon the unique local character of each featured city and the diversity of commercial corridors and neighborhoods.