digital-first brand takes off

Led by Civic Edge Consulting, lcp is working with The M-Line and Inke Design on a multi-year, on-call marketing contract for San Francisco Airport, including strategy, marketing campaigns, cultural event support, outreach, and branding efforts. Our signature project was a digital-first rebrand, designed to be flexible enough to grow and evolve with the airport. While all design firms contributed to the effort, the final logo artwork was designed by Inke Design. The new identity treats the "O” as a vessel for photos, illustrations, animations, and video, showcasing the creative character of San Francisco as a city, and the airport as its gateway. The rebrand effort included surveys, focus groups, and interviews that led to the development of a foundational brand strategy, with the new identity rolled out across print, digital, and environmental touchpoints throughout the airport. Additional efforts included assisting with the development of a new 5-year strategic plan, annual report templates, the SFO Ascent construction campaign, and an SFO concessions campaign.