planting signposts along the waterfront

lcp created a series of wayfinding pylons connecting Port properties along the Embarcadero. The pylons have become a recognizable public feature as pedestrians make their way between the Ferry Building and Fisherman's Wharf. In fact, the Fisherman’s Wharf Community Business District (FWCBD) requested that similar signs be created for their district as well. Design coordination between the Port and FWCBD ensured that each constituency met its own brand requirements while maintaining overall design integrity.