high-touch meets high-tech

Tsao Design and lcp were tasked by Kaiser Permanente to re-envision the patient/guest experience at a typical medical office facility. Using the San Francisco Medical Center, Geary Campus’ main atrium as a template, the team explored various built elements within the space, including the welcome desk, digital kiosks and relaxing lounge spaces. The welcome desk is a lower profile structure intended to improve the visual and emotional connection vs acting as a barrier. A digital directory was designed as an intuitive, searchable screen environment and housed in a handsome monitor structure. Reimagined lounge spaces were conceived as “high-touch meets high-tech” experiences, where visitors could access digital information services about Kaiser, recharge digital devices, wait for pharmacy orders, and/or rest between appointments.