signalling a pathway to student career growth resources

Working with Noll & Tam Architects, lcp designed an engaging signage system for the Cal Career Center at UC Berkeley, where students receive career advice along with real-time experience interviewing for jobs. Based on the idea of “step up to your future,” the project incorporated a motif of dot patterns interspersed with arrows throughout the exterior and interior public spaces to assist with wayfinding and to signal the potential for professional career growth.