tasteful branding in a science setting

lcp was hired by chefs Loretta Keller (COCO5OO) and Charles Phan (Slanted Door) to help develop branding, menus, collateral, website and signage for two restaurants within the California Academy of Sciences, the more casual Academy Cafe and the more upscale Moss Room.

The Academy Cafe's brand is simple, colorful, and bold, with design flavors reflecting a more diverse international flair. Multi-lingual signage for the different food stations reinforced the different ways food is prepared. Interpretive signage focused on the science of food, describing the chemistry behind flavor and the physiology of the tongue. The Moss Room’s vibe is subdued yet sophisticated, with an environment featuring images of moss spores. Signage for the Moss Room emphasizes subtle lighting and contrasting materials to highlight the unique mix of flavors offered.