lcp was hired by the City of Vallejo to develop a brand for an update to the general plan as the City was existing bankruptcy court. Building on previous city efforts, the resulting campaign was entitled Propel Vallejo, and was paired with a forward thinking and acting logo-mark. The resulting brand was carried across several outreach collateral pieces including templates for presentations and email blasts as well as an updated WordPress website where the community can keep track of the overall planning process and how to stay involved.
