lcp Principal, David Schellinger lead the branding and graphic communications campaign for the mixed-use reuse plan for a former Naval supply outpost near Oakland, CA. David developed a strategy to renaming the location Alameda Landing and developed a consistent brand that was used by the entire development team for many years. Additional graphic efforts included the design and development of public workshop collateral, presentations, documents and a project website where the public can track what's going on and submit their comments.
