LCP

www.vitalsigns.mtc.ca.gov lowercase productions provided initial concept, content strategy and design for this ambitious, interactive website for the Metropolitan Transportation Commission (MTC). The site is intended to track regional trends in transportation, land use, economy, the environment, and equity and its success is a testament to successful collaboration among major regional governmental oversight agencies including MTC, the Bay Area Air Quality Management District, the San Francisco Bay Conservation and Development Commission, the Bay Area Regional Collaborative and the Association of Bay Area Governments.

A deep-dive review of these five trends is made possible by breaking down each trend into individual indicators, such as Seaport Activity, under the Economy grouping, or Bay Restoration under Environment. Indicator metrics appear as interactive charts, tables and graphs and compare local, regional and national numbers. Many indicators originate from regional, state and national performance measures, including those developed as part of the region’s long-range transportation and housing blueprint known as Plan Bay Area.

This project won an International Association of Business Communicators, (IABC) Silver Quill Award, Award of Excellence, and a California Transportation Foundation “Tranny” Award for Public Outreach.

check out what this client has to say...

Kristin Brown

Manager, Passenger Experience

Edmonton International Airport

From the original temporary static and dynamic signage to the fabrication and final installation, lcp has been there to ensure that all details are perfect and to our preference. Our whole airport signage program is fantastic because of lcp.
Dave Vautin

Senior Transportation Planner/Analyst

Metropolitan Transportation Commission

The lowercase team delivered a clean, crisp, and modern design from scratch that generated widespread praise from the public, key stakeholders, and elected officials. I would certainly recommend lowercase to other public agencies looking to revamp their overall website or build a brand-new microsite.
Cathy Maupin

Executive Director

Yerba Buena Community Benefit District

For the last 2 years, I have relied exclusively on lowercase productions for all of my design work; without always knowing what I needed or wanted, [lcp] listened and then provided insight and recommendations, and gave me a comfort level with design that allowed me to push boundaries in ways I never expected.
Rachel Gordon

Director of Policy and Communications

San Francisco Public Works

The rebranding process was thorough-from initial analysis to final design. The lowercase team helped us get over the fear of change, listened to our needs, offered expert counsel and demonstrated a willingness to work with us to revise the concept until we reached that aha moment.
Andrea Aiello

Executive Director

Castro/Upper Market Community Benefit District

They consistently impress with their creativity, their ability to work with community groups, and their skill in making good design AND function work together. They consistently meet deadlines and are an absolute joy to work with!
Daniel Hurtado

(Former) Executive Director

Central Market Community Benefit District

lowercase productions is more than just a smart, creative graphic design team; it’s like working with a team of artists, strategists, architects, and urban place-makers.
John Knox White

Planning Programs Manager, Sustainable Streets

San Francisco Municipal Transportation Agency

David was responsible for bringing the overall campaign messaging to life through eye-catching and emotional visuals…we have received recognition and kudos from close and far, calling the campaign one of “the best on the scene” in a long time.
Belinda Griswald

Program Director

Resource Media

David and his team are responsive, smart, and absolutely top-notch when it comes to infographics. We often deal with presenting complex data, and David is always able to make that critical information accessible, visually compelling, and clear for multiple audiences.
Manuela King

President

RHAA

Working with lcp was a true pleasure. They were collaborative and worked hand in hand with our firm to understand our culture and values. The final result is beautiful and represents who we are as landscape architects.
Karen Alschuler

Principal

SMWM/Perkins + Will

If you want to communicate and hit the perfect tone for your audience, lowercase productions is who you want by your side. Beauty, focus, powerful clarity of content, and humor are signature characteristics of the work at lowercase productions-and keep us coming back for more.
Renée Dunn Martin

(Former) Manager, Public Relations

Port of San Francisco

If you’re looking for a smart, creative, and dynamic firm to help your company improve branding, messaging and identification – lowercase productions is the dream team to give you amazing results! The Port of San Francisco will surely call upon them again.