lcp was hired to provide campaign strategy development and visual communications material support, including brand/d and the creation of associated collateral, for a regional clean-up day on both sides of the Bay. Planned in alignment with the California Coastal Commission's Coastal Cleanup Day, this event was co-sponsored by both San Francisco Public Works and Oakland Public Work agencies. Billed as a soft competition between the two cities, it involved the design of a dual-format campaign illustration designed to emphasize either San Francisco or Oakland (depending on where the collateral, digital billboard or ad placement was being distributed), coordination with, and the endorsement of, both Mayor's offices, and translation of most collateral into multiple languages. The entire campaign was fast-tracked over four months and was happily considered a success by all.
