As part of our larger work with American Express and the national Shop Small campaign, lcp has been working with the New York Small Business Services to promote local business throughout the five boroughs. The overall look and feel for the campaign builds from the national Shop Small branding combined with customized visuals for digital displays on hundreds of visitor information kiosks located throughout the city. Specific collateral pieces have included print and digital advertising, posters, postcards, social media posts, and event collateral highlighting the lighting of the Empire State Building in support of Small Business Saturday each year.
