As part of our larger work with the national Shop Small campaign, lcp has been working for several years with the State of Nevada and the Latin Chamber of Commerce, on the first state-wide effort that is also focused on the Spanish-speaking market. Work to date has included several rounds of campaign branding and visuals, as well as specific outreach collateral including posters, postcards, rack cards, flyers, street banners, billboards and a custom made piñata. The campaign currently encompasses individual efforts in Las Vegas, Henderson, Reno and Carson City.