Working in conjunction with Barbary Coast Consulting (now Lighthouse Public Affairs), lcp was hired by the Kilroy Group to develop a campaign brand for the SF Flower Mart as they prepare for the redevelopment of their current site. The overall “makerly” theme for the identity incorporates floral elements that were literally and figuratively floral elements coming together to build an overall structure and can be used with a variety of individual floral types to keep the brand fresh and seasonal, just like the flowers in the mart. This very detailed brand identity was then balanced out with very simple, minimal and clean graphics for the campaign collateral, including posters, postcards, advertisements, social media posts and environmental signage located throughout the current flower mart.
