our branding services
Client Discovery
Conduct research to understand our client's business, its goals, audience and the market landscape upon which the upcoming creative work will be based.
Market research Surveys Remote/inperson workshops Competitive landscape analysis Existing brand elements audit
Client Discovery
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Market research Surveys Remote/inperson workshops Competitive landscape analysis Existing brand elements audit
Audience Discovery
Conduct foundational research to identify, understand, and define the specific groups that the brand will ultimately connect with and serve.
Demographic analysis Interviews and focus groups Persona development Journey mapping Psychographic (why) analysis Behavioral (how) analysis Needs and desires checklist
Audience Discovery
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Demographic analysis Interviews and focus groups Persona development Journey mapping Psychographic (why) analysis Behavioral (how) analysis Needs and desires checklist
Brand Strategy
Develop a long-term plan and roadmap for what the brand stands for, how it will differentiate itself within the competitive landscape, and how it will achieve its business objectives.
Brand mission, vision, and values Target audience Brand positioning Unique value proposition (uvp) Brand personality Brand voice and tone Brand promise Brand story
Brand Strategy
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Brand mission, vision, and values Target audience Brand positioning Unique value proposition (uvp) Brand personality Brand voice and tone Brand promise Brand story
Naming and Tagline
Examine how the brand will be translated into words that represent it within the marketplace, arriving at verbal solutions that are memorable, communicative and impactful.
Naming and tagline objectives Brainstorming and ideation Legal clearance Refinement Selection and testing
Naming and Tagline
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Naming and tagline objectives Brainstorming and ideation Legal clearance Refinement Selection and testing
Visual Brand Development
Build upon strategy and verbal identity to undertake an iterative creative process that results in a tangible graphic mark that can be applied across an entire organization.
Mood boards and precedent research Concept design/sketches Digital development Color palette development Typographic selection Imagery and photography style Graphic elements/patterns/textures Brand guidelines and logo suite
Visual Brand Development
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Mood boards and precedent research Concept design/sketches Digital development Color palette development Typographic selection Imagery and photography style Graphic elements/patterns/textures Brand guidelines and logo suite
Implementation Strategy
Develop an actional plan, in close coordination with the organization, to bring the fully developed brand to life across all internal and external touchpoints.
Rollout plan development KPI's Brand touchpoints Asset management Internal communications plan and training Internal governance plan Vendor and partner management External communications plan and launch Monitoring and Evaluation
Implementation Strategy
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Rollout plan development KPI's Brand touchpoints Asset management Internal communications plan and training Internal governance plan Vendor and partner management External communications plan and launch Monitoring and Evaluation