lcp was hired to develop the overall brand for a new yoga center experience in Palo Alto, CA. The brand is designed to stand apart (far apart) from the traditional calm, cool, serene styling of most yoga studios based on the more active teaching style and avant-garde philosophy of the center's founder. The resulting brand is very colorful, bold and powerful, and carries into various business and marketing collateral as well as the environmental signage and branded environments within the space.
