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Bart for America
San Francisco Bay Area Working in concert with Barbary Coast Consulting, lcp developed a brand and suite of outreach collateral for campaign to encourage BART to purchase their newest train cars from American manufacturers. The collateral suite included a series of print and web-based ads, flyers and fact sheets as well as a small website where the public can learn more about BART's plans to purchase trains from overseas companies, even though the costs are comparable for American manufacturers.