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Your Power. Your Place.
San Francisco, CA lcp worked with the Yerba Buena CBD to develop and advertising outreach campaign to get residents, workers and tourists alike to take ownership in keeping the neighborhood clean and safe. The branded campaign focused on using everyday super hero powers, such as picking up trash, reporting graffiti and picking up after pets. The resulting graphics highlight everyday super hero in action with their own fun personas, such as the Direct Depositor, the Graffiti Guardian and our favorite Doo-Doo Do-Gooder.