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Mission Rock
San Francisco, CA The lcp team worked with a multi-disciplinary team of developers and designers (including the San Francisco Giants) on the Seawall Lot 337 development on the Port of San Francisco’s property south of the Ballpark. David was hired to help develop an overall brand strategy for the project which included the design and production of the communications and marketing collateral. Specific products included all the RFQ/RFP submittals, public presentations and outreach collateral, advertisements, brochures, electronic communications and website design. David’s efforts lead to the internal branding of the project as “Mission Rock,” and the development of a brand message to accompany the project identity and ensure that the entire design and development team was on target with their verbal and visual messages for the project.