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Guttmann & Blaevoet Consulting Engineers
Multiple National Locations www.gb-eng.com/ lcp developed a new more fun and friendly face for this well-renown mechanical engineering company based in San Francisco. The new brand identity plays on the idea that most of what this firm does is behind the scenes or down below, and as such, their logo is created through a series of cut out letters that evoke the idea of pipes and other systems embedded within the solid structure above. The new identity has been rolled out across a variety of business collateral and website, with on-going efforts supporting the firm in public relations and other tools in order to better get their word out there.