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San Francisco Public Works
San Francisco, CA lcp is currently working with the San Francisco Department of Public Works to reenvision their brand and messaging strategy, to position their department as the caretakers of one of the nations’ greatest cities. The work to date has focused on the importance of “work” highlighting that they are the only department that can be regularly seen out in the city doing “work.” The messaging is also focusing on the idea of “work” as in “our public works because…” where campaigns can focus on the different ways the public works to make the city cleaner, safer, more attractive, etc.