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MTC Vital Signs
Oakland, CA
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www.vitalsigns.mtc.ca.gov lowercase productions provided initial concept, content strategy and design for this ambitious, interactive website for the Metropolitan Transportation Commission (MTC). The site is intended to track regional trends in transportation, land use, economy, the environment, and equity and its success is a testament to successful collaboration among major regional governmental oversight agencies including MTC, the Bay Area Air Quality Management District, the San Francisco Bay Conservation and Development Commission, the Bay Area Regional Collaborative and the Association of Bay Area Governments.

A deep-dive review of these five trends is made possible by breaking down each trend into individual indicators, such as Seaport Activity, under the Economy grouping, or Bay Restoration under Environment. Indicator metrics appear as interactive charts, tables and graphs and compare local, regional and national numbers. Many indicators originate from regional, state and national performance measures, including those developed as part of the region’s long-range transportation and housing blueprint known as Plan Bay Area.

This project won an International Association of Business Communicators, (IABC) Silver Quill Award, Award of Excellence, and a California Transportation Foundation “Tranny” Award for Public Outreach.