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Cal Career Center
Berkeley, CA Working with Noll&Tam Architects, lcp designed a fun and engaging signage system for the Cal Career Center as UC Berkeley. Working from the idea of “stepping up to your future,” the signage system incorporates a full dot matrix patter with random arrows that helps brand the overall building just on the edge of campus as well as helps students navigate the sometimes maze-like hallways within the building, so they are never late for their interviews.