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TEF Design
San Francisco, CA www.tefarch.com Building from a successful relationship of lcp assisting Tom Elliot Fisch on various marketing efforts, lcp was recently hired to overhaul the firm's brand in light of leadership changes. Beginning with a renaming effort, the new TEF Design brand keeps with the clean modern sensibility that the partners desire, but up's the ante for their brand presence through very large punchy imagery and minimal text, across business collateral, brochure and presentation templates, office signage and a new responsive website that is currently in the works.