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Shop & Dine in the 49
San Francisco, CA www.shopdine49.com lcp is currently working in partnership with Barbary Coast Consulting and the SF Office of Economic and Workforce Development, to re-launch the City's Shop and Dine in the 49 campaign to promote residents and tourists alike to shop and eat at locally-owned establishments throughout the city. The preliminary work completed to date has included an identify refresh, street pole banners (done in conjunction with American Express' Shop Small Saturday campaign) and an advertising suite for MUNI buses, shelters, metro stations and a vehicle wrap for the Cable Cars. The overall brand and messaging for the campaign plays on a twist, re-casting famous SF landmarks through elements of food or fashion, and reinforcing the notion of where (SF-style) character, meets (local) convenience.