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125th Street, River to River
New York, NY Working with SMWM, lcp Principal, David Schellinger, developed a brand and outreach strategy for this public planning effort focusing on the vibrant heart of Harlem. The identity plays on the fact that 125th Street is one of the few streets in Harlem that runs the entire width of Manhattan. David also designed several documents and brochures highlighting the rich history of arts, music and culture along the corridor.