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Academy Cafe / The Moss Room
San Francisco, CA lcp was hired by chefs Loretta Keller (COCO5OO) and Charles Phan (Slanted Door) to help develop the brand for two new restaurants within the California Academy of Sciences. Drawing from the Academy's base brand message, the identities, marketing collateral, website and signage are designed to engage the user in where their food comes from and how it is prepared, all with the goal of "bringing food to life."